Tagieff.ai
SEO CONSULTING // ORGANIC GROWTH STRATEGY

Ottawa SEO Consulting Services - SEO THAT
MOVES REVENUE.

Not rankings. Not traffic. Revenue. I help businesses turn organic search into a predictable growth channel through technical excellence, strategic content, and consistent execution.

Technical SEO

Fix what's broken. Build a foundation that scales.

Content Strategy

Topic clusters that capture demand at every stage.

Measurable ROI

Every recommendation tied to business outcomes.

Start a ConversationSee Results
10+
Years Experience
1,200%
Avg Traffic Growth
$50M+
Revenue Influenced
85%
Repeat Clients
SEO SERVICES // SPECIALIZATIONS

EVERY TYPE OF
SEO PROBLEM

Different businesses need different SEO strategies. I specialize in multiple disciplines and tailor the approach to your specific situation.

Technical SEO

The foundation everything else builds on

Crawlability, indexation, site architecture, Core Web Vitals, structured data. If Google can't properly crawl and understand your site, nothing else matters.

Key Services
  • Site architecture audits
  • Crawl budget optimization
  • Core Web Vitals fixes
  • Structured data implementation
  • Migration planning & execution
  • Log file analysis
Ideal For

Large sites, post-migration recovery, indexation issues

Content Strategy

Strategic content that ranks and converts

Topic clusters, content gap analysis, semantic architecture. Building content that establishes topical authority and captures demand at every funnel stage.

Key Services
  • Topic cluster mapping
  • Content gap analysis
  • Keyword research & prioritization
  • Content brief development
  • Editorial calendar planning
  • Content performance optimization
Ideal For

B2B SaaS, content-driven businesses, thought leadership

Local SEO

Own your local search results

Google Business Profile optimization, local citations, review management, localized content. Own the map pack and local search results in your service areas.

Key Services
  • Google Business Profile optimization
  • Local citation building & cleanup
  • Review acquisition strategy
  • Local landing page development
  • Multi-location SEO
  • Local schema implementation
Ideal For

Service businesses, multi-location brands, local retailers

E-commerce SEO

Make your catalog findable

Product page optimization, faceted navigation, category architecture, product schema. Making your catalog discoverable and your products irresistible to Google.

Key Services
  • Product page optimization
  • Category architecture design
  • Faceted navigation handling
  • Product schema markup
  • Internal linking strategy
  • Duplicate content resolution
Ideal For

Online stores, marketplaces, D2C brands

Enterprise SEO

SEO at scale

Cross-team coordination, governance frameworks, automation, international SEO. Managing SEO programs across large organizations with complex stakeholder landscapes.

Key Services
  • SEO governance frameworks
  • Cross-team process design
  • Automated monitoring & alerting
  • International SEO (hreflang)
  • Executive reporting dashboards
  • SEO training programs
Ideal For

Large organizations, multi-brand portfolios, global companies

Link Building

Earn authority, not penalties

Digital PR, content-led link acquisition, broken link building, competitor backlink analysis. Building a link profile that strengthens your domain authority sustainably.

Key Services
  • Link audit & disavow
  • Digital PR campaigns
  • Content-led link acquisition
  • Broken link building
  • Competitor backlink analysis
  • Resource page outreach
Ideal For

Competitive niches, new domains, authority building

Not sure which type of SEO you need? Let's figure it out together.

Get a Free Assessment
SITE HEALTH ANALYSIS // COMMON FINDINGS

TECHNICAL DEBT

The invisible issues that silently erode your organic traffic. Most sites have these problems. Few know how to find them.

42
Health Score
Needs Work
10,861 Issues Found
Errors
2,847
Crawl, Index, Technical
Warnings
4,123
Performance, Content, UX
Notices
3,891
Opportunities, Suggestions

THE REAL COST: WHAT TECHNICAL DEBT ACTUALLY COSTS

This isn't theoretical. A typical SaaS site losing 3 ranking positions on their core product page sees measurable revenue impact:

Scenario
Monthly Traffic
Position Drop
Click Loss
"[product] software"
8,100/mo
#2 → #5
-486 clicks/mo
"best [category] tool"
4,400/mo
#3 → #7
-308 clicks/mo
"[product] vs [competitor]"
1,900/mo
#1 → #4
-171 clicks/mo
Total Traffic Loss
-965 clicks/mo
Revenue Impact Calculator

Annual Revenue at Risk

$222,336
PER YEAR
$2,400
$500$50K
3.2%
0.5%10%
25%
5%50%
Click Loss
965
clicks/month
Leads Lost
371
per year (3.2% CVR)
Customers Lost
93
per year (25% close)
Revenue Impact
$222K
annual revenue at risk
Formula
965 clicks/mo × 3.2% lead × 25% close × 12 months × $2.4K ACV = $222,336 at risk

COMMON ISSUES I FIND & FIX

CRITICALCrawlability

Duplicate Pages Competing for Crawl Budget

Issue

Parameter-based filtering creates thousands of near-duplicate URLs. Search filters, sorting options, and pagination generate crawlable paths that dilute indexation priority.

Business Impact

Googlebot spends crawl budget on low-value parameter variations instead of your money pages. New content takes weeks to get indexed while duplicates compete for attention.

Remediation

Implement parameter handling in GSC. Add canonical tags to filtered views. Consider robots.txt rules for sort/filter parameters. Use rel="next/prev" for pagination.

HIGHContent Quality

Pages with Thin or Duplicate Content

Issue

Integration pages, feature stubs, and auto-generated comparison pages contain minimal unique content. Many pages have identical boilerplate with only product names swapped.

Business Impact

Thin content signals low quality to Google. These pages rarely rank and can drag down domain authority. Competitors with deeper content win featured snippets.

Remediation

Audit thin pages for consolidation opportunities. Add unique value propositions, use cases, and customer testimonials. Consider noindexing pages that can't be improved.

HIGHLink Equity

Internal Links Pointing to 404 Errors

Issue

Deprecated feature pages, removed integrations, and old blog posts leave broken internal links scattered across the site. Navigation menus and footer links compound the issue.

Business Impact

Link equity flows into dead ends instead of strengthening commercial pages. Users hitting 404s from internal navigation signals poor site maintenance.

Remediation

Bulk redirect deprecated URLs to relevant alternatives. Update CMS templates with hardcoded links. Implement automated link monitoring in CI/CD pipeline.

HIGHPerformance

Core Web Vitals Failing on Mobile

Issue

Hero images and above-fold content take too long to render on mobile. JavaScript bundles block rendering. Third-party scripts add significant time to interactivity.

Business Impact

Core Web Vitals are a ranking factor. Poor mobile performance directly hurts rankings and increases bounce rates. Google's mobile-first indexing amplifies this.

Remediation

Implement image lazy-loading and WebP format. Code-split JavaScript bundles. Defer non-critical third-party scripts. Target <2.5s LCP.

MEDIUMContent Strategy

Keyword Cannibalization Across Pages

Issue

Multiple blog posts, landing pages, and feature pages target identical keywords. The same search terms have several URLs competing against each other.

Business Impact

Internal competition splits ranking signals. Instead of one strong page ranking well, you have multiple weak pages ranking nowhere. Consolidation could unlock page-one rankings.

Remediation

Map keywords to single canonical URLs. 301 redirect competing pages to the chosen winner. Rewrite remaining content to target adjacent keywords.

MEDIUMRich Results

Structured Data Missing or Incomplete

Issue

Product pages lack Product schema. Blog posts missing Article markup. FAQ sections have no FAQPage schema. Review testimonials aren't marked up.

Business Impact

Missing rich result opportunities: star ratings, FAQ dropdowns, how-to steps. Competitors with schema markup get higher CTR from enhanced SERP listings.

Remediation

Implement Organization, Product, Article, and FAQ schema. Add SoftwareApplication markup for SaaS products. Validate with Google's Rich Results Test.

Want to know what's broken on your site?

Get Your Audit
METHODOLOGY // HOW I WORK

A PROCESS
THAT WORKS

No mystery. No black boxes. A structured approach that delivers results predictably and transparently.

Phase 01Week 1-2

Discovery & Audit

Deep dive into your current state. Technical crawl, content inventory, competitive analysis, and keyword opportunity mapping.

What You Get
  • Technical SEO audit report
  • Content gap analysis
  • Competitor landscape overview
  • Keyword opportunity matrix
  • Priority action roadmap
Outcome

Clear picture of what's broken and what opportunities exist

Phase 02Week 2-3

Strategy & Planning

Turn findings into a plan you can actually execute. Prioritize based on impact vs. effort. Build the roadmap that gets done.

What You Get
  • Quarterly SEO roadmap
  • Resource & timeline estimates
  • KPI framework & targets
  • Content strategy brief
  • Technical fix priority list
Outcome

Executable plan with clear milestones and success metrics

Phase 03Week 3-12+

Implementation

Execute the plan. Technical fixes, content production, architecture improvements. I either do the work or guide your team through it.

What You Get
  • Technical fixes implemented
  • Content published & optimized
  • Internal linking deployed
  • Schema markup added
  • Weekly progress reports
Outcome

Real changes shipped, not just recommendations in a deck

Phase 04Ongoing

Measure & Optimize

Track performance against KPIs. Iterate based on data. SEO is never "done." It's continuous improvement.

What You Get
  • Monthly performance reports
  • Ranking & traffic dashboards
  • Optimization recommendations
  • Quarterly strategy reviews
  • Competitive monitoring
Outcome

Continuous improvement driven by real performance data

Flexible Engagement

This process adapts to your needs. Project-based, retainer, or advisory. We structure it based on what makes sense for you.

Discuss Your Project
CONTENT ARCHITECTURE // TOPICAL AUTHORITY

SEO
TOPIC CLUSTERS

Google rewards topical authority. Sites that comprehensively cover a subject.

I build interconnected content systems where each piece strengthens the whole. Educational content earns links and authority, which flows to your commercial pages through strategic internal linking.

Semantic Signals

Each piece of content reinforces your expertise on the entire topic cluster. Google understands the relationship between your pages.

Compounding Value

Every new page adds to the network effect. Your existing content gets stronger as your topic coverage expands.

Link Equity Flow

Educational content earns backlinks naturally. That authority flows to your commercial pages through internal linking.

So what does this look like in practice?

SEO TOPIC PILLARS

Each pillar represents a core SEO discipline. The supporting content creates semantic connections that establish topical authority.

Commercial Hub
Technical SEO Services
Site Audit & Remediation
Target: Service Keywords
Supporting Content (6 pages)
What is Technical SEO
definition
Links to hub
Crawl Budget Optimization
concept
Links to hub
Core Web Vitals Guide
how-to
Links to hub
XML Sitemap Best Practices
resource
Links to hub
Robots.txt Configuration
how-to
Links to hub
Canonical Tags Explained
definition
Links to hub

Internal Linking Strategy

Every supporting article links to the service page with contextual anchor text. As these pages earn backlinks from answering search queries, authority flows to your commercial pages.

Entity Recognition

Google's Knowledge Graph connects concepts semantically. By creating content for each subtopic, you train Google to recognize your expertise on the entire SEO discipline.

Build Your Topical Authority

I'll design the content architecture that establishes your expertise and captures demand.

Get Started
PROVEN RESULTS // SEO CASE STUDIES

Track
Record

Real results from real engagements. Each project represents a complete SEO transformation with measurable business impact.

AVG TRAFFIC INCREASE: +1,200%
AVG ROI: >400%
UBER FREIGHT
Logistics / B2B

UBER FREIGHT

Technical SEO • Content Strategy • Programmatic SEO

+1,100% IMPRESSIONS
+350% Organic Clicks

Complete SEO transformation for a major freight logistics platform. Focused on technical foundation, content architecture, and programmatic scaling.

Challenge

Low non-brand visibility, manual content operations, competing with established players

Solution

Technical audit & remediation, topic cluster architecture, programmatic template development

Timeline: 12 months
Key Results
98.9M
Total Impressions
+350%
Click Growth
21,255
Non-Brand Clicks
CATO NETWORKS
Security / Enterprise

CATO NETWORKS

Internal Linking • Conversion Architecture • Content Strategy

+123% DEMO REQUESTS
+222% Non-Brand Traffic

Strategic internal linking overhaul that transformed blog readers into demo requests. Architecture-first approach to conversion optimization.

Challenge

High traffic but low conversions, siloed content structure, commercial pages not ranking

Solution

Internal linking audit, TOFU-to-BOFU pathways, strategic anchor text optimization

Timeline: 8 months
Key Results
+123%
Demo Requests
+222%
Non-Brand Clicks
#1-3
Commercial Rankings
SERVICE CHANNEL
Enterprise SaaS

SERVICE CHANNEL

Programmatic SEO • Template Development • Scale Operations

+1,794% NON-BRAND
+293% Sessions

Programmatic SEO campaign targeting maintenance template searches. Dominated a high-intent vertical through scalable page generation.

Challenge

98% brand traffic dependency, no non-brand discovery, manual page creation bottleneck

Solution

Programmatic template engine, automated content generation, scalable internal linking

Timeline: 10 months
Key Results
+1,794%
Non-Brand Growth
+293%
Session Increase
+125%
Demo Requests
INERTIA PHYSIO
Healthcare / Local

INERTIA PHYSIO

Local SEO • Content Automation • Technical SEO

+3,000% TRAFFIC
$72K SEO Revenue

Complete content automation overhaul for a physiotherapy clinic. Transformed from 2 manual posts per month to mass-scale optimized production.

Challenge

No organic visibility, 2 posts per month capacity, local-only reach

Solution

n8n automation workflows, AI-assisted content production, local SEO optimization

Timeline: 6 months
Key Results
3,000%
Traffic Growth
$72K
SEO Revenue
403%
ROI

Note: Company names anonymized for confidentiality. Full case study details available upon request for serious inquiries.

LET'S WORK TOGETHER

READY TO
GROW?

Whether you need a one-time audit, ongoing optimization, or a full SEO overhaul. Let's figure out the right approach for your business.

Get StartedJust Ask a Question
Trusted by teams at
Uber Freight
Cato Networks
ServiceChannel
iCIMS
Inertia Physio