NOTES ON BUILDING
SYSTEMS THAT WORK.
Deep dives into local SEO, technical SEO, AI systems, content operations, and the technical realities of making growth more predictable.
ChatGPT Alternatives in 2026. What's Actually Worth Switching To
ChatGPT market share dropped from 69% to 45% in one year. Here are the alternatives that actually compete, ranked by what they do better.
Claude Code vs GPT Codex. Anthropic and OpenAI's Coding Agents Compared
One is local-first. The other is cloud-first. Both score around 80% on SWE-bench. Here is what actually matters when choosing between them.
Claude Code vs Cowork. Which Anthropic Tool Do You Need?
Same engine. Different interfaces. Claude Code is for developers. Cowork is for everyone else. Here is when to use which, and why you might want both.
Claude Code vs Cursor. CLI Agent vs AI IDE
I use Claude Code inside Cursor. Tab completion for flow-state coding. Claude Code for autonomous multi-file tasks. Here is when each tool earns its keep.
Claude vs ChatGPT. An Honest Comparison for 2026
I use Claude 8 hours a day and ChatGPT a few times a week. Here is exactly what each one does well, what it does poorly, and how to decide which to use.
How to Switch from ChatGPT to Claude Without Losing Your Memory or Context
Six months ago I was a ChatGPT power user. Today I run 52 project directories in Claude Code. Here is exactly how I got there without losing anything important.
What Are Claude Skills? How to Create, Use, and Share Them
I have 22 active skills. They cover SEO, Snowflake SQL, API schemas, and financial calculations. Here is what skills are, how to build them, and why they might be bigger than MCP.
What Is Claude Code? A Practitioner's Guide to Installation and Setup
Claude Code turned basic Python and web knowledge into the ability to ship production AI systems. Here is what it is, how to install it, and what it costs.
What Is Claude Cowork? Anthropic's AI Agent for Knowledge Work
Cowork gives Claude controlled access to your local files for autonomous multi-step knowledge work. Think Claude Code, but for everyone who does not write code.
Agentic AI vs Generative AI. What's Actually Different and Why It Matters
The gap between summarize this for me and watch everything, analyze it, act on it is the gap between generative AI and agentic AI. Here is what I have learned about when each works.