FIX WHAT'S STOPPING
GOOGLE FROM SHOWING YOUR SITE.
If crawl, rendering, or indexation are broken, publishing more content just scales the waste. Technical SEO exists to remove the invisible drag from the system.
Crawlability // Indexation
Thorough Audit
A complete review of how Google sees your site: which pages it can find, which ones load too slowly, and which ones are sending confusing signals.
Actionable Fixes
You get a prioritized list of what to fix and in what order, not a 90-page report that collects dust.
Revenue Focus
Fixes are ordered by business impact so the changes most likely to bring in customers happen first.
"Strong content is being undermined by crawl, rendering, indexing, or site-architecture issues the team cannot see from the CMS."
That's exactly what I fixYour best pages should rank better, but something in the site structure or template layer keeps suppressing them.
The business keeps adding content while technical debt quietly compounds underneath it.
No one is fully sure whether the site is being crawled, rendered, and indexed the way the team assumes.
GREAT CONTENT CAN'T RANK IF YOUR WEBSITE HAS HIDDEN PROBLEMS.
Technical SEO is where you find the problems that content alone cannot solve: pages Google cannot render properly, templates that create indexation noise, internal-linking structures that bury important URLs, and performance issues that keep good pages from performing like they should.
Expose the technical issues that keep strong pages stuck below where they should rank.
Give dev and marketing teams one shared view of what is broken and how to fix it.
Reduce the wasted crawl, template debt, and indexation noise that drags the whole site down.
THIS SERVICE IS BUILT FOR...
You've invested in content and SEO but your pages aren't showing up in Google the way they should.
Your website is slow, especially on mobile, and you suspect it's hurting your search rankings.
You recently redesigned your website or moved platforms and your search traffic dropped.
You're not sure if Google can actually find and understand all the important pages on your site.
Your developer says the site is 'fine' but you're not getting organic traffic and don't know why.
You've been told you have 'technical SEO issues' but nobody has explained what that means or what to fix first.
WHAT A TECHNICAL SEO ENGAGEMENT COVERS
What Technical SEO Should Uncover
The useful issues are the ones that distort how search engines discover, interpret, and prioritize your pages.
- Crawl and indexation problems that stop Google from reaching or trusting the right pages.
- Rendering, JavaScript, and template issues that hide important content or links.
- Performance, schema, and site-architecture problems that dilute page quality.
How I Make It Actionable
Technical SEO becomes valuable when the output is precise enough for implementation and clear enough for the business to prioritize.
- Translate technical issues into plain-language business impact and engineering tasks.
- Prioritize fixes by revenue risk, traffic opportunity, and implementation effort.
- Review shipped work so fixes do not get half-implemented and forgotten.
How I Make It Actionable
Technical SEO becomes valuable when the output is precise enough for implementation and clear enough for the business to prioritize.
- Translate technical issues into plain-language business impact and engineering tasks.
- Prioritize fixes by revenue risk, traffic opportunity, and implementation effort.
- Review shipped work so fixes do not get half-implemented and forgotten.
How I Make It Actionable
Technical SEO becomes valuable when the output is precise enough for implementation and clear enough for the business to prioritize.
- Translate technical issues into plain-language business impact and engineering tasks.
- Prioritize fixes by revenue risk, traffic opportunity, and implementation effort.
- Review shipped work so fixes do not get half-implemented and forgotten.
HOW I RUN A TECHNICAL SEO PROJECT
Phase 01Find the Real Problems
Review your site like a business operator, not a checklist machine. The goal is to find what is genuinely stopping your pages from ranking.
Find the Real Problems
Review your site like a business operator, not a checklist machine. The goal is to find what is genuinely stopping your pages from ranking.
- A clear list of technical problems ranked by severity and business impact
- Notes on which issues are actually costing you customers
- A breakdown of problems by page type so fixes can be applied at scale
- Quick-win opportunities that can be fixed immediately
You see the small set of technical problems that actually matter, not a list of 200 minor warnings.
Phase 02Prioritize for Action
Turn the findings into a clear plan your team or developer can actually follow.
Prioritize for Action
Turn the findings into a clear plan your team or developer can actually follow.
- A prioritized fix list ordered by impact and difficulty
- Plain-language explanation of why each fix matters
- Notes on which fixes depend on others
- A checklist for validating each fix was done correctly
The fixes are in a clear sequence instead of an overwhelming spreadsheet.
Phase 03Verify and Measure
Confirm that fixes were done correctly and track whether they actually improved your search visibility.
Verify and Measure
Confirm that fixes were done correctly and track whether they actually improved your search visibility.
- Quality check on each implementation
- Follow-up review of which pages Google is now finding and showing
- Speed and performance follow-up measurements
- Recommendations for the next round of improvements
You know whether the changes actually made a difference, backed by data.
WHAT YOU GET FROM A TECHNICAL SEO ENGAGEMENT
The deliverables change by platform and team structure, but they should always help the business move from technical ambiguity to clear implementation.
A thorough technical audit that tells you exactly what's wrong, how serious it is, and what it's costing you
A prioritized fix list your developer can follow, ordered by business impact
Specific recommendations for fixing duplicate pages, broken redirects, and pages Google can't find
A speed and mobile performance report focused on the pages that matter most for revenue
Guidance on adding structured code and improving how your pages link to each other
A validation checklist so you can confirm each fix was implemented correctly
A follow-up review showing what improved after the fixes went live
TECHNICAL FIXES CREATE THE BIGGEST GAINS WHEN THEY UNLOCK YOUR BEST PAGES.
Technical SEO proves its value when it unlocks existing demand, protects migrations, and makes the rest of the SEO program work better.
Uber Freight
Enterprise SEO growth built by fixing the technical foundations first.
The work combined technical cleanup, better site structure, and a scalable publishing approach so Uber Freight could grow visibility for non-branded searches without fighting their own platform limitations.
TECHNICAL SEO QUESTIONS I HEAR OFTEN
How long does it take to see results from technical SEO fixes?
Technical fixes produce visible ranking movement within 1-2 weeks for blocked-page and redirect corrections. Structural changes — site speed, internal linking, crawl optimization — take 4-8 weeks to reflect fully in Google's rankings.
- •Blocked-page and redirect corrections produce ranking changes within 1-2 weeks of implementation.
- •Site speed and structural improvements take 4-8 weeks to reach full ranking impact.
- •Comprehensive technical overhauls show compounding results across 2-3 months as Google reprocesses the entire site.
How much does a technical SEO audit cost?
A one-time technical audit costs $2,500-$5,000. Ongoing technical SEO support runs $2,000-$5,000 per month. 2 factors determine pricing: site size (page count) and platform complexity.
- •Small business sites under 500 pages start at $2,500 for a focused audit with prioritized fix list.
- •Larger sites or e-commerce platforms with thousands of pages run $4,000-$7,500 for a comprehensive audit.
- •Ongoing monthly support for implementation guidance, fix verification, and monitoring runs $2,000-$5,000/month.
How do I know if I need technical SEO?
4 symptoms indicate hidden technical problems: key pages missing from Google's index, slow mobile load times, traffic drops after a redesign, and SEO investments that produce no ranking improvements despite good content.
- •Key pages absent from Google's index after 3+ months live signals crawl or indexation barriers.
- •Mobile load times above 3 seconds on core service pages cost both rankings and conversions.
- •Traffic drops after a website redesign point to redirect failures, missing pages, or indexation rule errors.
- •Ranking stagnation despite consistent content investment indicates structural issues blocking authority flow.
How is your approach different from other technical SEO audits?
The audit identifies the 5-15 issues that are actively costing your business rankings and revenue — not a 90-page PDF of 200+ warnings sorted by error count. Every recommendation includes a plain-language explanation, a priority rank, and implementation guidance.
- •Prioritization follows revenue impact per fix, not raw error counts or automated severity labels.
- •Recommendations include plain-language explanations of what the issue costs and what the fix produces.
- •Involvement continues through implementation and verification — the engagement does not end at the diagnosis.
Can I handle technical SEO myself?
2 basic tasks are manageable with free tools: reviewing Google Search Console error reports and checking page speed scores. Fixing redirect chains, resolving duplicate content, restructuring internal links, and diagnosing crawl budget waste require specialized SEO tools and expertise.
- •Google Search Console surfaces basic indexation errors and page speed scores at no cost.
- •Redirect chains, duplicate content resolution, and crawl optimization require professional-grade crawling tools and SEO interpretation.
- •DIY technical SEO carries a high misdiagnosis risk — fixing low-severity errors while ignoring the 3-5 issues that actually suppress rankings.
What do I actually get from a technical SEO engagement?
A technical SEO engagement delivers 4 outputs: a diagnosis of structural problems from Google's perspective, a prioritized fix list ordered by revenue impact, implementation support for your developer, and post-fix verification confirming ranking improvements.
- •A technical audit document ranking every finding by severity and estimated business impact.
- •A prioritized implementation plan with developer-ready instructions for each fix.
- •Post-implementation validation confirming each fix was applied correctly and indexation improved.
- •Plain-language explanations for every recommendation — no unexplained error codes or jargon.
Do you only deliver audits, or do you help with implementation too?
Both. The engagement covers diagnosis, implementation guidance, and post-fix verification. 2 delivery models exist: advisory (I guide your developer through each fix) and hands-on (I write tickets, prioritize sprints, and verify the rollout directly).
- •Advisory engagements provide implementation-ready instructions your developer follows independently.
- •Hands-on engagements include ticket writing, sprint prioritization, and direct developer collaboration.
- •Post-fix verification confirms each implementation went live correctly — no assumptions, only measured confirmation.
Can you help with websites built on modern frameworks like Next.js or Shopify?
Yes. Each platform — Shopify, WordPress, Next.js, Webflow — creates a distinct set of technical SEO problems that generic audit tools miss. JavaScript frameworks introduce rendering issues, client-side routing breaks crawlability, and platform-specific defaults override SEO settings.
- •JavaScript frameworks (Next.js, React, Vue) create rendering issues that prevent Google from processing page content.
- •Platform-specific defaults in Shopify, WordPress, and Webflow override SEO settings in ways generic audits do not detect.
- •Recommendations are tailored to your exact platform stack — not generic advice applied identically to every CMS.
PAIR TECHNICAL SEO WITH
SEO Migration
Protect your rankings before and after a website redesign, platform move, or URL structure change.
Explore serviceOn-Page SEO
Improve your page structure, titles, and how pages link to each other once the technical foundation is solid.
Explore serviceContent Strategy
Build out your topic coverage on top of a cleaner, faster website.
Explore serviceIF YOUR SITE ISN'T RANKING, START BY FINDING OUT WHY.
I can help you figure out which technical issues are actually holding your site back, what order they should be fixed in, and how to make sure the fixes actually work.




