REDESIGN YOUR SITE
WITHOUT LOSING YOUR RANKINGS.

Properly planned migrations stabilize within 2-4 weeks with minimal traffic disruption. Unplanned migrations take 3-6 months to recover, and some traffic loss is permanent.

• •Properly planned migrations produce 2-4 weeks of minor ranking fluctuation followed by full stabilization.
• •Unplanned migrations cause 30-70% traffic drops that take 3-6 months of recovery work to restore.
• •Permanently lost traffic from unplanned migrations — caused by broken redirects, deleted pages, and lost backlink equity — is unrecoverable.

Migration support costs $2,000-$5,000. 2 factors determine pricing: site size (page count) and migration complexity (redesign vs. full platform change).

• •Small sites under 100 pages run $2,000-$3,000 for redirect mapping, pre-launch review, and post-launch monitoring.
• •Larger sites or complex platform changes with 1,000+ pages run $3,500-$5,000+ for comprehensive migration coverage.
• •Post-launch recovery for migrations that already went wrong is priced separately — scope depends on the severity and number of broken elements.

Any change that affects URLs, page structure, or website platform puts search rankings at risk. 4 specific migration types require SEO protection: redesigns, platform changes, URL restructuring, and multi-site consolidations.

• •Redesigns with new layouts and page structures alter the internal linking patterns Google relies on for authority distribution.
• •Platform migrations to Shopify, WordPress, or Webflow change URL formats, template markup, and server-side behavior simultaneously.
• •URL restructuring and multi-site consolidations break every existing backlink and internal reference unless redirects are mapped precisely.
• •Protocol changes (HTTP to HTTPS) reset page-level trust signals and require redirect coverage across every indexed URL.

Yes. Recovery is slower than prevention — 2-4 months vs. 2-4 weeks — but 70-90% of lost traffic is recoverable with correct diagnosis and prioritized fixes. The first step is identifying which of 4 failure types caused the drop: broken redirects, missing pages, indexation rule errors, or content changes.

• •Diagnosis identifies the specific failure type: broken redirects, missing pages, indexation rule errors, or content changes.
• •Fixes are prioritized by traffic impact — the pages with the highest pre-migration traffic are restored first.
• •Redirect corrections restore traffic within 1-2 weeks; structural and content recovery takes 4-8 weeks to stabilize.

Sites under 20 pages with minimal organic traffic are manageable with careful redirect mapping and a pre-launch checklist. Sites with 100+ pages or meaningful search traffic carry too much risk — 6 months of lost traffic costs 3-10x more than professional migration support.

• •The primary risk is overlooking pages Google values — pages you forgot about that still drive backlinks, rankings, or referral traffic.
• •Redirect mapping requires crawl data, backlink data, and traffic data that professional SEO tools provide and free tools do not.
• •6 months of lost organic traffic costs 3-10x more than professional migration support for a site generating $5,000+/month in SEO value.

Migration support delivers 4 core outputs: a complete redirect map for every important page, a pre-launch checklist for your developer, post-launch monitoring with triggered action items, and plain-language reports for stakeholder communication.

• •A complete redirect map covering every indexed page with traffic, backlinks, or ranking value on your current site.
• •A pre-launch checklist with 30+ verification points your developer completes before the new site goes live.
• •Post-launch monitoring with triggered action items — specific fixes for any page that drops within the first 4 weeks.
• •Plain-language reports your team or developer reads without needing SEO expertise to interpret.

Developers build functionality and design. SEO migration protects search rankings — a separate discipline requiring different tools, different data, and different expertise. 3 specific tasks fall outside developer scope: SEO-value-based redirect mapping, indexation rule configuration, and post-launch ranking monitoring.

• •Developers map redirects by URL similarity; SEO migration maps redirects by traffic value, backlink equity, and ranking importance.
• •Indexation rules (canonical tags, noindex directives, sitemap configuration) require SEO-specific knowledge to configure correctly.
• •Post-launch ranking monitoring and recovery prioritization require search performance data developers do not track.